A guide on how to bring people together around a product, place or idea. Communities have the power to move crowds.
Building communities matters if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are a real estate developer trying to move people into your new township, an astrophysicist looking to validate a theory or a single mother looking for homeschooling advice. If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Why Hacking Communities?
It means to "crack the community code," bringing in practical steps based on experience and incorporating new, live and changing practices from the online to the offline world.
Communities are the first and most important level of human organization. We are wired to belong because that's how we survived and excelled as a species. Language, as a result of constant interaction between people, allowed us to harness the energy of ideas into action Communities powered the first form of entrepreneurship and every revolutionary moment in history started from a belief turned into reality by many individuals who spread that abstract idea.
Every person intuitively knows how to build communities but, in the last 20 years, we have rearranged ourselves thanks to technology.
Mobility and connectivity have changed the way we interact, consume and go to places.
We need better communities suited to our new world.
What differentiates it from marketing? How is it different from any random gathering, from a small group to crowd? What line separates your regular clients from a community?
The purpose of this book/blog is to answer these questions. This project is the result of a series of conversations with people who have been building real communities around the world.
We hope you enjoy and join the conversation. :)
Lais de Oliveira
Founder - HackingCommunities