The world has changed - and so has marketing. Want it or not, people will speak about your brand (in fact, that should be your goal). Trusting people to speak on your behalf is the best way to reach a wider audience, today. Community building is about empowering people to represent your brand, while also creating space for conversations that go from Customer to Customer (C2C).
Talking about which, would you like to join our community of community builders? Join our 6-week programs to grow a community (from any stage of development) Co-Create Tribes. Starts on August 3rd.