Part I: Guiding Principles to Community Hacking (in a nutshell)

This video covers:

Hacking Communities, Part I: Guiding Principles

  1. Why Communities? Why Now?

  2. Loneliness is an epidemic. Belonging still matters. We need to reinvent communities.

  3. Defining: Community. Identity, Connectedness, Growth.

  4. Community vs. Tribalism, Community Building vs. Traditional Marketing

  5. The Core Values of Communities

  6. The power of storytelling

About the Book:

The world needs a new approach to building communities—one based on relationships, trust, and belonging. Community building must be “hacked.” In Hacking Communities, Lais de Oliveira examines how we can renew our shared sense of belonging. Drawing on her own personal struggle with loneliness, as well as academic research and her professional experience in building communities with non-profits, startups, and public organizations, she provides frameworks and methodologies to build stronger and more diverse communities. Hacking Communities aims to empower anyone to start and grow a community, making the case that everyone is a potential community builder.

This book helps you start or grow a community, bringing to life any business, cause or physical space. It includes guiding principles and practical insights to community building. The book is organized in two parts: Part I, for key principles and Part II, for practical steps. It underlines building communities is a social responsibility. When loneliness is an epidemic, bringing people to belong together is an imperative. The book includes practical frameworks to community building, from design of experiences that enable true connections (engineering serendipity) to building long-lasting relationships in a collective (closeness circles).

Based on the author’s 13 years of experience from private to public sector across 4 continents.